MID MASTER INTERIOR DESIGN

1 year Master of the Politecnico di Milano 14th edition - Starting date: March 2017 Academic training + internship

Consumption and Distribution

The psychology of consumption: merchandise as the object of desire. The evolving nature of consumption spaces and distribution spaces: from classic models to integrated shopping centers. Supermarkets, hypermarkets, and malls. Product lifecycle. Commercial space and communication strategies.
Consumption Space
Placement plans. Image choices. Spaces as interfaces between production and consumption. Design types and trends: luxury, fashion and accessories, fast food and slow food, sports and leisure, cars and cycles, consumer electronics, financial products. Dynamic displays: from the shelf to the temporary set. Technological and production issues. Designing finishing materials. Designing a furniture retail outlet: installation and communication issues. Designing restaurant space. Communication and marketing.


Interiors are one of the areas of design which is undergoing the fastest transformation. Today interior design includes and goes far beyond the traditional definition of the intimate components of architecture. An evolution which is changing both professional practices and careers.


Characteristics and aims

Features
MID University Master's in Interior Design - tenth edition – is the offspring of the collaboration between POLI.design, Consortium of Politecnico of Milan, and SPD - Scuola Politecnica di Design. It is a graduate Master’s course  course with a complete advanced educational programme which brings together the experience of two major academic institutions in Italy.
The educational pathway includes lessons and interniship at selected compagnie and offers 60 university credits (CFU) acknowledged by the MIUR (Italian Ministry of Education, University and Research). After the successful completion of the course, the 1st level University  Master’s diploma of the Politecnico di Milano will be awarded.
The Master’s course offers an advanced education programme with a professional orientation. The training pathway is a synthesis of theoretical knowledge, research, project based activities and professional practice. Project experiences which develop full interior design skills with a focus on both private and public spaces from offices to hotels and entertainment centers. Interiors are intended as relational spaces, designed to organize all of our human activities creating engagement on a physical, emotional, social level.
The Content staff, selected among the Politecnico di Milano and SPD’s faculties, is made up of designers, university researchers and professionals from different sectors.